DESCRIPTION
Every Mother Counts works to ensure that every mother around the world not only survives but thrives. The updated mark marries custom typography with the legacy icon of a mothers embrace; arranged in a flexible system for varied use and 12 languages. Custom illustrations created to bring awareness to the sensitive nature of the issues mothers face, straight forward infographic styles for data, warm-toned colors, and a balance of photography showcasing a mothers joy and struggle combine to create the full, impactful system.
ROLE
Lead Designer
STUDIO
Studio MESH
